Cream eyeshadows have been basking in their popularity of late, thanks to their effortless ability to shave time off our make routine.

Easy and quick to apply, our friend cream eyeshadow transforms peepers in a flash. Best of all, it works alone. No tools required except a finger to smooth it over your lid.

The creamy, slippery texture of cream shadows allow for soft, fresh and glossy make up with a flattering finish. Unlike pigment or powder shadows, cream eyeshadow avoids the need to peer at your eye job under all available lights. It makes for a soft, flattering finish with no hard edges. It is also easier to create a subtle, sheer effect because they’re highly blendable.

These days, the formulas on the market are uber long lasting.

Last of all, cream shadow is likely the most accessible item in your make up bag – it’s easier than your ABCs. Simply apply, blend, and wait for a minute while it sets.

How to apply for daytime:

Sheer is the name of the daytime game. We love beige, shell, peach, pastels or pinks to add luminescence. To put on your own slant on the chocolate smoky eye, muted browns, taupes or greys will add definition.

Blend the shadow over your eyelids with your fingertips, then apply brown or grey eyeliner along your lash line, curl your lashes, and lashings of mascara!

How to apply for nighttime:

Shimmer is hot of an eve, and sparkle is in this year to boot. Picture soft, smudgy glistening eyes.

For night time it’s appropriate to layer and build your cream shadow for a more intense or metallic finish.

Apply beige cream eyeshadow or a lid primer to your to ensure your application is smooth and long-lasting. Your darker hues can be smudged over the top and built up according to your fancies. Finish with a pop of pale gold on the centre of your lids and at the inner corners of your eyes to open and define. Line the inner rims of your eyes with dark liner and finish with plenty of black volumising mascara.