Beauty Expo Australia 2017

Beauty Expo Australia has wrapped up its hugely successful 2017 event at Darling Harbour’s new International Convention Centre Sydney (ICC).

The national industry event provides an opportunity for beauty professionals to check out the latest innovations in beauty, network with peers and other industry professionals, and learn the latest in beauty education from top-tier industry leaders.

“We’re elated by the industry’s response to Beauty Expo Australia’s return to Darling Harbour this year”, says Event Director, Julia Erben.

“Not only did we have an incredible reception from our exhibitors, but our visitors have signalled that Beauty Expo has once again quenched their thirst for independent education and direct access to the latest innovations from the world of beauty.”

This year’s Expo boasted 40 classes and workshops dedicated to skills in makeup artistry, dermal therapy, grooming, nails and business. With demonstrations on The HUB stages – the heart of the show floor – there was no shortage of inspiration and trends for visitors to soak up and implement back in the salon.

There was a whopping 60% increase in skincare exhibitors from 2016, demonstrating the growing prominent of the skincare sector within the beauty industry. Leading brands like Dermalogica, Pevonia, Pelactiv, PAYOT Paris, Murad, Sothys, and Ultraceuticals had a strong presence at the Expo, with Murad using the event to further extend its recently launched presence in the Australian market.

This year the show highlighted brands and products on the show floor that were Proudly Australian and Proudly Natural. This is a reflection of the growing consumer trend towards purchasing products that contain natural ingredients, as well as the desire to support local brands.

“The response from our visitors and exhibitors to our initiatives was wonderful and really underlines how important trends in natural and Australian-made products are becoming in the beauty industry”, comments Julia Erben. “Our exhibitors loved that there was a visual signifier of their alignment with these values, and it made seeking out natural and locally-made products a really gratifying experience for our visitors.”

Other highlights from the weekend included the return of the Face2Face Makeup Awards and Nailympia competition, celebrating extraordinary talent in makeup and nail artistry.

The awards provide a global platform for Australian makeup artists and nail technicians and the opportunity to propel their careers to the next level.

Beauty Expo Australia will return to Darling Harbour in 2018 from 25-26 August.

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